New installation allows passengers to explore Dubai without leaving the airport
: Passengers travelling through International can now explore the Emirate without having to step outside the terminal, Youtube Videos Airport 55-inch Access Information Acrylic display frames.
A new digital installation, dubbed "MyExperience," has just been set up in Terminal 3, Concourse A to allow flyers who are just passing through to virtually discover and inspire them to make a stopover in the city.
International is a major hub for global travel, accommodating 90 million flyers in 2017 alone, making it the world's busiest airport for international travellers.
Dubai, whose top three source markets are India, Saudi Arabia and the United Kingdom, is nearing its 2020 tourism target, with the number of people visiting the emirate in 2017 reaching 15.79 million, up by 6.2 per cent over a year earlier. The newly installed feature is designed to boost these tourist numbers further.
About the installation
Designed to catch the attention of a transient flyer, the installation comprises of state-of-the-art LED tiles positioned to create five 360-degree rings, each showing photos, videos, social media and user-generated content that has been curated.
"The rings can either work together to produce a single large visual, or operate independently to create a collage depicting a multitude of different experiences and offerings," a statement reads.
"Positioned below the five rings are an additional seven 55-inch curved OLED screens and seven 22-inch touch screens. By interacting with the latter, users are able to affect the content displayed, allowing for a more immersive experience, enveloping users with stimulating, eye-catching content."
With the touch screens, travellers can now access information about Dubai, including the city's attractions, landmarks, activities, experiences, itineraries and maps.
And what's more, the installation can create a tailor-made two-day itinerary in based on the passenger's interests and preferred experiences, making it easier for any potential visitor to plan their stopover.
The project has been launched by Dubai's Department of Tourism and Commerce Marketing (Tourism), in collaboration with Airports and Emirates Airline.