DHL Express entertains customers on 'Yellow Night'
-A Monitor Report
01 Dec, 2018  |
Performers saluting the flag at “Yellow Night” organised by DHL Express for its key customers
Md Miarul Haque, Country Manager, DHL Express
Dhaka : DHL Express Bangladesh arranged customer night for its key customers on November 13.
The event took place at International Convention City, Bashundhara (ICC,B) and was labelled as "Yellow Night."
A total of 950 guests were invited to the event.
DHL arranged the event as a token of appreciation to the customers for their continuous support and patronisation behind DHL business in Bangladesh.
The venue was branded with DHL international specialist communication, the event mnemonic, few corporate AVs on DHL global partnerships and TVCs.
The event unfolded with the welcome note rendered by Md. Miarul Haque, Country Manager. In his speech, Country Manager expressed his wholehearted thanks and gratitude to the customers for their reliance on DHL service and support.
Specifically, the emergence of Global eCommerce business and DHL's focus on B2C was highlighted in his speech.
The event comprised of fashion shows, Raffle Draw, Muscial Soiree and Dinner.
DHL's global partnership with Fashion Week and the Online eCommerce focus was demonstrated through corporate AVs and TVCs.
The props/attires used in the Fashion show manifest the items our RMG and apparels produce and export overseas. So, the invited guests could relate to the fashion show with the merchandise they deal with on a regular basis.
Customers enjoyed the Yellow Night with full enthusiasm and zeal as it linked entertainment with some business message.
Such event helps to strengthen the loyalty of our customers and builds positive disposition on DHL brand.