European autos make a comeback in Bangladesh

- A Monitor Report 01 Aug, 2018  |    -      +
Dhaka : Once European automobiles were usually seen on the streets of Bangladesh in 60s and 70s, regrettably the market has been usurped by Japanese make auto industry for obvious reasons.

Since February this year, France’s top popular automobile Peugeot is gradually making its presence felt in Bangladesh competitive market.

Besides, Peugeot, Renault is another French car which has entered the Bangladesh market few years ago. Well there are other European cars in the streets, including Merce-des, BMW, Pors-che and Volvo in Bangladesh.

Japanese autos, specially Toyota, however dominated the market for more than four decades since the independence of Bangladesh.

The family business that preceded the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On November 20, 1858, Émile Peugeot applied for the lion trademark, presently logo of Peugeot autos. Armand Peugeot built the company's first car in 1889 and later founded the Société des Automobiles Peugeot, in 1896.

Peugeot has received many international awards for its vehicles, including European Car of the Year Awards. It's known as a very reliable brand, since its 1950s and 1960s models are still running in Africa and Cuba in the 2010s, where Peugeot is called "the lion".

AG Motors, of Anwar Group is dealer of Peugeot in Bangladesh has sold more than a dozen cars in six months and dozen more are being negotiated with customers.

AG Motors’ Head of Sales, Retail and Corporate, Anis Khan, said with change of life style and increase of spendable income, the sale of new cars is growing steadily. "New cars are selling more than before," he remarked.

Annually 10,000 cars are sold in Bangladesh. Nearly 2,000 are new cars, while rest are used vehicles mostly Japanese make.

Khan, has an experienced background in automobiles sales and marketing in Bangladesh. Previously, he sold BMW and Porsche since 2003. After his return from Philippines, he joined the team in AG Motors to sale Peugeot in the same area where most brand vehicles have their showrooms in Tejgaon Link Road in Dhaka.

"After decades of bitter experience by customers buying used cars, in other words second-hand cars, the affluent customers, expat Bangladeshis have shifted their choice and showed keen interest in new cars, specially brand automobiles from European make," said Khan.

The showroom also sells Peugeot 2008 Crossover, Peugeot 3008, Peugeot 5008 SUV (seven-seat), Peugeot 308 hatchback models.

Presently Peugeot 508 model Sedan is sold at BDT 56 lakh from AG Motors showroom, which is reasonably competitive with Toyota Camry, Mercedes C-Class, Honda Accord and BMW 3 Series.

The vehicles are directly imported from France, with home location and suitable for local climate, said Khan.

Peugeot are sold to customers with three-years’ bumper-to-bumper limited warranty for 60,000 km, with six full services after each 5,000 km run, sales executive of AG Motors said.

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