Khurshid I Chowdhury and others at the launching of new campaign
: Transcom Beverages Limited launched Mountain Dew's new campaign "Dew Khao, Bike Pao".
The launching event was attended by Transcom Beverages Limited's Managing Director and CEO, Khurshid Irfan Chowdhury, National Sales Manager, Anisur Rahman, Marketing Manager, Md. Arif Hossain.
Mountain Dew, the drink that celebrates the adventurous spirit of the youth with its unique taste, stylish packaging and youthful communication has been acknowledged as the most favoured beverage brand around the globe. Mountain Dew has been known to exemplify the thrill, the exhilaration and a “can do attitude” of the youth lifestyle. As a result of this connection to the youth, the brand celebrates "The Day of Dares" - an exciting bike stunt event held every year in Bangladesh. To add a whole new level to the adventures of the Youth, Mountain Dew has brought out the "Dew Khao, Bike Pao" offer for the consumers.
The promotion requires consumers to buy a 400 ml bottle of Mountain Dew and look under the cap for a unique code. Every week one lucky winner will get the chance to win a Suzuki Gixxer SF bike by sending the code through an SMS to 26969. Aside from that, every day one lucky winner will get the chance to win a stylish Mountain Dew cycle. But that is not it; every participant will also get a guaranteed Tk. 10 mobile recharge in this adventurous offer.