Emirates pioneers web virtual reality technology on emirates.com

A Monitor Report 04 Jul, 2018  |    -      +
Dubai : Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates onboard product.

This new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.

Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: “We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The high-quality 3D generated graphics offer an outstanding render that is close to reality. The immersive experience is now available for the three class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.

The 3D seat models were created in partnership with Renacen who were awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.

Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment. In addition to the new 3D cabin models, new product videos are available on emirates.com

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