Duranta set to rule bicycle market worldwide
- A Monitor Report
01 Oct, 2018
Cyclists riding Duranta brand bicycles during an event in the city
Dhaka : Rangpur Metal Industries Ltd (RMIL), a sister concern of PRAN-RFL Group, has recen-tly launched their local brand bicycle "Duranta," following the bike trend which is getting popular amongst the teenagers.
"In Bangladesh, the bike trend started in urban areas four to five years ago and is getting popularity amongst the teenagers. So, we started to fulfill the demand by introducing a new range of bicycle named "Duranta," our local brand bicycle," said AM Raquibul Ahsan, Brand Manager (Marketing), Rangpur Metal Industries Ltd.
"Our bicycle factory is located 140 km northeast of Dhaka over 21,934 square meters at Hobigonj Industrial Park in Hobigonj district. The factory is fully equipped with world class close type paint plant, latest conveyer line, machine for metering, fork, frame, rim, chrome plating and spoke, assembly line for bicycle and wheel, with manufacturing capacity of 3,00,000 units per year," he added.
Comprising 35 sister concerns dealing with food and plastic items, the company was founded by Retd Maj Gen. Amjad Khan Chowdhury In 1981 with a vision, to leveraging the farmer in irrigation, as well as ensuring drinking water through water pumps and tube wells.
After that, it commenced its operation in different categories and gradually started PVC in 1996, and plastic line in 2003. Now they are on the way to rule the bicycle market.
Not only that they are fulfilling the demand of country's customers, they also have a very strong organisation of 800 employees dedicated to supply quality complete bicycles globally.
"Our export business started in 2015. We are very strong organisation of 800 employees dedicated to supply quality complete bicycles globally," Raquibul informed.
"We believe in quality rather quantity. To do so we always focus on most advanced technology. High quality raw materials and regular test, a facility with the skilled researchers in the factory premises and that is our habit," he said.
"We have different ages of bicycles from zero age up to adult. For zero age we have walkers, age one to three we have tri-bicycle, 12 inches to 24 inches bicycle for different ages."
We have global partners like ACCTEL, Sports Direct, Muddyfox Recoil, Argos, Toys R US. They are exporting bikes too.
Acctel is one of the largest bicycles retailing company and supplying goods to the world's famous clients.
From the beginning of 2015, RFL have an agreement with ACCTEL for exporting bicycles. Through Acctel - RFL-BIKE is exporting bicycle to UK, Austria and Germany. Acctel is planning to purchase 250,000 bicycles annually from RFL.
Sports Direct, the group of UK, a leading sports retailer and the owner of a significant number of world famous sport, fashion and lifestyle brands. RFL-BIKE has started exporting bicycles for Sports Direct from March 2015. Still now RFL is producing MTB and BMX Bikes for Sports Direct throughout the year.
Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer. Argos continues to be the UK's largest high street retailer online with over 430 million visitors of their website annually. Argos serves around 130 million customers a year through its network of 740 stores. RFL BIKE is producing MTB bikes for Argos along with other customers. RFL BIKE is maintaining the work environment following Home Retail Group's standard.
Toys R US is one of the best toy and baby products retail company in the world. It has solidified its position by offering a differentiated shopping experience through its family of brands. RFL BIKE is producing MTB bikes of Avigo and Spike Brand.
Raqibul informed, Duranta bicycle has zero (0 per cent) duty entry in Europe and SAFTA for SAARC countries, We are compliant factory. Production capacity 0.3 million per year, world standard mechanical testing lab for components and our business partners are Sports Direct, Toys R Us & Argos.
They have 48 Duranta Gallery bicycles showrooms countrywide.
"Our latest bicycle is produced remembering the freedom, fun, and sense of accomplishment that your first bike will give you. Well, these days, kids can get rolling at an even earlier age with toddler-friendly walk bikes and coaster-brake-equipped 20-inch models that are ideal for neighbourhood adventures. Even better, the fun of our kid's bikes is equally matched with the quality and value that parents appreciate," he added.
"Now our target is to cover export market and enrich local share market 15 to 20 per cent," he concluded.