Mastercard Global Travel City honour for 2017 goes to Bangkok
-A Monitor Report
1 Nov, 2017  |
: has confirmed its position as one of the world's favourite holiday destinations, taking the top spot in the just-released Mastercard Global Destination Cities Index 2017.
Five of the top 10 places in the annual survey_ which ranks the top 132 destination cities around the world_ went to Asia-Pacific destinations and the Thai capital proved best of all, according to the report. It is the second year running has topped the survey, having also earned top billing in the 2016 rankings.
The Mastercard Global Destination Cities Index 2017 ranked cities on their total international overnight visitor arrivals and the cross-border spending by these visitors in 2016. For Bangkok, this amounted to 19.41 million overnight visitors and visitor spend of US$14.1 billion.
Earlier this year, the Master-card Asia-Pacific Destinations Index 2017, which is an off-shoot of the Mastercard Global Destination Cities Index also named first among 171 destinations throughout the region.
The Mastercard Global Destination Cities Index 2017 honour for also comes just ahead of November 1, launch of the 'Amazing Thailand Tourism Year 2018' campaign, with grand processions, colourful parades and other festivities planned.
The campaign is set to spearhead Thailand's tourism marketing over the next 12 months and cover various segments; such as, first-time and repeat visitors, senior citizen travel, sports, women's travel and niche markets like weddings and honeymoons.
Also to take on a higher profile is gastronomy tourism. Thailand will host the fourth edition of the UNWTO World Forum on Gastronomy Tourism, in in May 2018, while a edition of the prestigious Michelin Guide is set to be launched later this year.