Muslim travellers will spend US$157 billion by 2020
- A Monitor Report
16 May, 2018  |
Women tourists taking a selfie in front of a popular heritage site
: Muslim travellers will spend US$157 billion by 2020, driven by millennial travellers and the top outbound market remains Saudi Arabia, which will grow 17 per cent over the next three years alone, to reach US$27.9 billion.
The figures were released during Arabian Travel Market's Global Halal Tourism Summit 2018, which took place at the World Trade Centre on April 24.
In the seminar, entitled “Halal Tourism - How far have we come?” Faeez Fadhlillah, Founder and CEO of Salam Standard and Tripfez, highlighted the growing importance of Muslim millennial travellers illustrated by the changing global socio-economic trends and underscored the potential pent up demand.
"The biggest countries and some of the fastest growing economies in the world are found in Asia and the Middle East. These regions typically have large Muslim populations which are young with prosperous middle classes.
During the second seminar, “Halal travel becomes mainstream” Omar Ahmed, Founder and CEO of Sociable Earth, revealed some of the key results from a recent survey, in which 35,000 Muslim travellers participated.
"Certainly, the Halal travel market has graduated from its niche status to become an industry-shaping force, if they want to attract increasing numbers of Halal travellers and tap into the potential of this massive market. Even destinations in western countries can do more," said Ahmed.
According to the Sociable Earth survey, one of the key findings was that respondents said non-Muslim countries should increase their variety of halal food in the hotel (61.3 per cent), list nearby mosques (61.1 per cent) and halal restaurants (55.2 per cent) and offer private pool villas (14 per cent) to attract more Muslim guests.
"And although niche we're also focusing our efforts on Muslim solo travel and also hijab free holidays. Our data shows huge potential for women travelling together in groups to enjoy hijab free holidays and experiences, a trend that we feel will become increasingly popular," added Ahmed.