Bangkok : The Pacific Asia Travel Association (PATA) has announced a new Strategic Partnership agreement with Mastercard, a technology company in the global payments industry.
As part of the agreement, Mastercard will work with the Association and its members in providing collaboration and mentorship to strengthen tourism and drive digital transformation across the region.
Mario Hardy, CEO, PATA said, "Technological innovations are rapidly impacting how we do business today and, more than ever, organisations need to have a comprehensive understanding of current developments in order to navigate the digital landscape. This new partnership will provide an opportunity for our members to leverage the expertise, insights and experience Mastercard can provide so that they can remain competitive in this ever-changing industry."
Mastercard is a technology company in the global payments industry, working with organisations across the tourism sector to deliver seamless and secure travel experiences. As a leading partner for the industry, Mastercard also works with over 100 cities around the globe, turning them into smart destinations that are easy to access.
Diana Robino, Senior Vice President, Global Tourism Partnerships, Mastercard, said, "Mastercard is committed to bringing public, private and institutional partners together to advance more connected and more inclusive tourism. We look forward to working with The Pacific Asia Travel Association and its members, harnessing our innovation, insights and solutions, and unlocking the power of collaboration."