Date of First Publication

:

August 16, 1991

Frequency

:

Fortnightly

Publication dates

:

1st and 16th of every month

Language

:

English

Size

:

17.5 inch x 11.5 inch

No. of Pages

:

12-20 pages

No. of Colors

:

4 colors

Readership (Print Version)

:

Over 100,000

Hit Online Version

:

over 300,000 every month

Break-up of Circulation

:

60% in Dhaka, 35% outside Dhaka (withinBangladesh), 5% outside Bangladesh

Distribution Channel

:

News stand : 40%, Subscription : 60%

Readership Profile

:

a) AirlineExecutives

b) TravelAgencies

c) TourOperators

d) ShippingAgencies

e) Hotel/Restaurants

f) Travel TradePersonnel

g) BusinessExecutives

h) Expatriates

i) Hotel Guests(Major Hotels in Dhaka)

j) Travellingpeople

k) Besides, itis also used as inflight reading materials by major Airlines, operating fromDhaka

Editorial Synopsis

:

The publication deals mainly in Aviation andTourism. Besides, it also deals in Hotel and Restaurant, Cargo, Shipping,Commerce and Banking.