Sharjah : Recently at the Dubai Air Show, Sharjah-based low-cost-carrier Air Arabia placed a massive order for 120 Airbus A320-family jets. The order includes 73 of the high-efficiency A320neo variants, as well as 23 A321XLR.
Air Arabia is playing catch-up to flyDubai in terms of fleet size and reach. In fact, this seems like the perfect time to ramp up the competition - especially with flyDubai dealing with its 737 MAX situation.
With its hub located in the United Arab Emirates, Air Arabia can connect passengers flying from Western Europe and Africa through to destinations in India, East Asia, and Southeast Asia. This is made possible with its latest acquisition: The Airbus A321XLR. However, long-haul flights on A380s and Boeing 777s via Dubai are a drastically different experience than 12+ hours on a series of A321s via Sharjah.
Further growth could happen via its new partnership with Etihad as it cooperates to setup "Air Arabia Abu Dhabi". This will allow Etihad's extensive long-haul network to feed into Air Arabia's regional network and vice versa.
"Home to the first low-cost carrier in the MENA region, the UAE has developed over the years to become a world-leading travel and tourism hub. We are thrilled to partner with Etihad to establish Air Arabia Abu Dhabi that will further serve the growing low-cost travel segment locally and regionally while capitalising on the expertise that Air Arabia and Etihad will be providing", said Adel Al Ali, Group Chief Executive Officer, Air Arabia.