UNWTO, WTTC unite to drive travel, tourism

Madrid : UNWTO and WTTC unite to drive travel and tourism. The MoU was signed by Zurab Pololikashvili, Secretary-General of UNWTO and Julia Simpson, President and CEO of WTTC alongside representatives of the public and private sectors at the G20 Ministerial meeting in Goa, India, held on June 9-22.

The meeting focused on advancing public-private sector cooperation in travel and tourism globally while promoting job creation, talent development and business opportunities worldwide.

World's two leading travel and tourism organisations, representing the global public and private sectors, agreed to join forces and work together across a number of key objectives, in the historic first.

Together, UNWTO and WTTC will promote tourism in the global and national agendas while working to progress skills, innovation, entrepreneurship, and investment and the transition towards a more sustainable and resilient travel and tourism sector.

The two parties will also foster community empowerment and inclusion, and collaborate around crisis preparedness, management, and recovery, building on the lessons learned from the Covid-19 pandemic.

On the occasion, Zurab Pololikashvili, Secretary-General, UNWTO, said, "We are only stronger if we work together to respond to the interconnected challenges facing our sector. Strong public-private partnerships are the foundation to transform tourism and build resilience, and consolidating our partnership with WTTC will achieve exactly what we need - joining efforts to build a better future through tourism."

Julia Simpson, President and CEO, WTTC, said, "Through the signing of an historic new MOU, WTTC and UNWTO embark on a new chapter of collaboration together, uniting our expertise to pave the way for a prosperous future for the travel and tourism sector."

"Together, we can create a powerful synergy that will shape the global landscape, opening doors to endless opportunities and benefiting travelers, businesses, and destinations alike."