Dhaka : Coca-Cola in Bangladesh has officially launched the new Coca-Cola Zero Sugar with an even more delicious and refreshing recipe and bold, new packaging to deliver a taste that brings consumers even closer to the iconic classic Coke. Bangladesh consumers can now enjoy the taste of Coke with zero sugar or calories.
Coca-Cola Zero Sugar was launched globally in 2005 and reformulated in 2017 to align the taste closer to the classic taste of Coca-Cola. While all listed ingredients and nutritional information remain the same, the new Coca-Cola Zero Sugar recipe has bridged the gap even further, enabling Coke fans to enjoy their favourite beverage and embrace a balanced lifestyle.
Expressing his views about Coca-Cola Zero Sugar, Ta Duy Tung, Managing Director of Coca-Cola Bangladesh Limited, stated, "It has always been the strategy of The Coca-Cola Company to broaden the portfolio of beverages that include a variety of tastes and lifestyles. We need to challenge ourselves in terms of innovation and differentiation, which will lead to a growth of diets and lights category. The consumer landscape is always changing, which is why we must evolve as well to stay ahead of the curve. We are certain the new Coca-Cola Zero Sugar will certainly make a positive impact in the lives of our consumers to help consumers achieve a balanced lifestyle"
Coca-Cola Zero Sugar is the perfect beverage for today's youth who actively seek a balanced lifestyle without having to worry about what they consume. It is also ideally-suited for young adults who are looking for greater choice and variation which will complement their busy lifestyles while not compromising on how they enjoy their lives with their friends, families and colleagues.
Coca-Cola Zero Sugar is now available at all leading supermarket chains across the country in 250ml, 500ml bottles and 250ml CANs.
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