Although modern gadgets such as smartphones have made wristwatches almost redundant for timekeeping in the 21st century, the demand for high- and low-end wristwatches continues to grow in the country, driven by choice, need and latest fashion trends.
Shop owners say most young people go for colourful wristwatches, which are water-resistant, shockproof, and include GPS sensors and hiking tools, while middle-aged to aged customers opt for elegant and long-lasting timepieces.
According to the National Board of Revenue (NBR), a total of 12,86,260 wristwatches worth Tk 28.16 crore entered Bangladesh legally from various countries in the last two fiscal years.
Time Zone, Mohammad and Sons (M&S), and Watches Worlds are among the largest distributors of world-renowned wristwatch brands in Bangladesh.
Time Zone imports Seiko (Japan), Cellox and Credence (UK), Casio (Japan), Esprit (US),
Citizen (Japan), Cairnhill, Romanson (Switzerland), among others. Mohammad and Sons (M&S) imports 11 wristwatch brands, such as Tag Heuer, Oris, Victorinox, Aviator, Alpina, Zenith, Montblanc, Movado, Frederique Constant and Zeppelin (Germany), Nordgreen (Denmark).
According to Mohammad and Sons, they have watches worth around Tk 1 crore in their collection.
Watches Worlds Limited imports Fossil (USA), Diesel (Italy), Casio, Police (Italy), Michael Kors (USA), Emporio Armani (Italy), Boss (Germany), Ferrari (Italy), Deniel Klein (Turkey), among others.
Habibullah, service in-charge of Watches Worlds Limited at Basundhara City Shopping Mall, said, “Those who are stylish, fashionable and health-conscious are using wristwatches. So, globally the wristwatch market has been growing and international brands provide worldwide warranty or guarantee facilities.”
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