SINGAPORE: SendGold, a Gold-as-a-Service app that enables physical gold investment and payments in a digital environment, on February 19 announced the March 2018 launch of its app in Singapore.
With the growing demand for gold across Asia, SendGold changes the way consumers can transact gold by allowing the user not only to buy and sell gold but also to send it as a payment or gift to friends or family members through their mobile devices.
Targeting the two billion millennials who are in control of 16 percent of Asia Pacific's wealth, SendGold aligns the investment interest and usage preferences of these users who have a significant cultural affinity for gold and are technology-savvy.
"Gold is the world's oldest form of currency, and SendGold has brought it right into the digital age. Our business is to grow the wealth of our customers by making physical gold investment hyper liquid, simple, social and accessible to all," said Jodi Stanton, SendGold Co-Founder and CEO.
SendGold works by letting consumers buy, sell, send or pay for anything with gold via any device with an internet connection. Registering a SendGold account takes just two minutes. The user can then enter Buy, Sell, and Send orders that are generally processed within 10 seconds.