TAT, Expedia to promote secondary Cities

- A Monitor Report 1 Oct, 2018 | 157 Views | - +
Bangkok : The Tourism Authority of Thailand (TAT) has signed a Memo-randum of Understanding (MoU) with Expedia Group.

Yuthasak Supasorn, Gover-nor, Tourism Authority of Thai-land and Pimpawee Nopa- kitgumjorn, Director, Market Mana-gement, Ex-pedia Group signed the MoU.

The collaboration will include sharing traveller-centric insights and trends that will help boost TAT's capabilities to more effectively plan promotional campaigns to attract more travellers and encourage longer stays in Thailand.

Both parties are also expected to embark on joint destination marketing campaigns to spotlight Thailand's hidden and unique tourist attractions in its secondary cities, promoting the variety of lodgings to Expedia Group's 675+ million monthly visitors globally.

Expedia Group will also launch key programmes in destination marketing and skills transfer to the local hospitality industry in secondary cities.

Local SME hotels

Workshops for local hotel partners will include ways to leverage Expedia Group's Partner Central platform to accelerate skills development and build revenue and hotel management capabilities among local SME hotels.

Other aspects of the cooperation include a joint corporate social responsibility (CSR) campaign aimed at enhancing environmental consciousness among hotels in Thailand and reducing the use of single-use and general plastic items in their properties.

Yuthasak Supasorn, Gover-nor, Tourism Authority of Thailand said, "TAT has a vision to become the leader in promoting sustainable tourism in Thailand. We launched campaigns aiming to increase both domestic and international tourism early this year."

"TAT also launched the latest campaign 'Amazing Thailand Go Local' to promote the unique beauty of 55 secondary destination cities to travelers worldwide boasting each city's unique features which we believe will meet the needs for the diverse range of tourists coming to Thailand."

He said, "This collaboration with Expedia Group, through the signing of this Memoran-dum of Understanding, will help boost tourism to secondary cities and also align with the government's domestic tour personal income tax break campaign in 2018, aimed to promote tourism in these areas."

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