AI to enter leisure travel space with packaged holidays
-A Monitor Report 16 Feb, 2019 | 43 Views | -+
New Delhi : Air India is planning to enter the holiday packages business to enhance its share in the fast-growing leisure travel segment.
The airline will offer a one-stop shop for holiday packages, which would cover flights, hotels, transport and sightseeing options. The airline has floated global bids for selecting a service provider for this purpose.
Besides international carriers, most domestic airlines in India, including the budget carriers, also offer tailor-made holiday packages to their customers to rake in additional non-ticket revenue.
Air India invites technical and commercial proposals only from reputed and experienced IATA-accredited/non-IATA travel companies, for the technology platform, content, management and marketing of web-based booking of holiday packages, according to the tender document floated by the flag-carrier.
The selected bidder will provide the technology, content and operation of Air India holiday packages, including developing, hosting and managing the website of its new business vertical.
The contract will be valid for three years from the commencement of the launch of the Air India holiday product and it will have to commence services within 5-7 weeks of the awarding of the contract.