Sabah : The Pacific Asia Travel Association (PATA) announced that the PATA Adventure Travel Conference and Mart 2020 (ATCM 2020) will be held in Kota Kinabalu, Sabah at the Sutera Harbour Resort from February 12-14, 2020.
Iskandar Mirza Mohd Yusof, Senior Director of Corporate Communication Division, Tourism Malaysia, Noredah Othman, General Director, Sabah Tourism Board and Dr. Mario Hardy, CEO, PATA announced this during PATA Travel Mart 2019 in Nur-Sultan, Kazakhstan.
The three-day event will be hosted by Tourism Malaysia in partnership with Sabah Tourism Board and Malaysia Airlines. It will be the first time that ATCM is going to be hosted in Malaysia.
PATA Adventure Travel Conference and Mart (ATCM) is traditionally held in February and attracts more than 200 delegates from over 25 countries.
This three-day niche event, with both conference and travel mart components, brings together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry.
The selection of Sabah for this niche adventure programme is ideal as the state is popular for outdoor activities. Among its natural assets are Mount Kinabalu, one of Southeast Asia's highest peaks, the Sipadan island dive site with its great marine biodiversity, lush rainforests and flora and fauna including the Rafflesia, the world's largest flower.
It will generate a boost in attracting tourists to Malaysia in conjunction with the Visit Malaysia 2020 campaign.