Kuala Lumpur : Gear up and line up your shopping bags for the much-anticipated Malaysia Year End Sale 2019 from October 1 to December 31, 2019! This event which coincides with the year-end festivities is expected to bring more exciting deals and discounts up for grabs.
In-conjunction with the campaign, the Miss SHOPhia Shopping Hunt 3.0 took place on September 15. Organised by Tourism Malaysia, one of the main objectives of the Hunt was to increase awareness and to promote the Malaysia Year End Sale Campaign, and to highlight Malaysia's shopping icon, Miss SHOPhia.
This time around, the programme is also promoting the use of public transportation such as the LRT and MRT along the routes of the participating malls as well as the convenience of using e-hailing services to shopping malls.
Besides promoting the Malaysia Year End Sale, the Shopping Hunt aimed to create greater awareness and promote the Visit Malaysia 2020 Campaign launched by YAB Tun Dr Mahathir bin Mohamed, Prime Minister of Malaysia, in July 2019.
This campaign will garner more tourists and receipts for Malaysia from all over the world to experience the uniqueness and beauty of Malaysia's ecotourism attractions including our rainforests, mountains, islands and beaches, as well as city attractions and shopping destination.
The Hunt was flagged off by the Deputy Director General of Tourism Malaysia, Zulkifly Md Said, from the Kuala Lumpur Craft Complex in Jalan Conlay, and ended at 1-Utama Shopping Centre, where the prize giving ceremony was presented by YBhg. Datuk Musa Hj Yusof, Director General, Tourism Malaysia,.
Side event activities at the Finale Venue, One Utama Shopping Mall, included buskers, spa and craft demonstration, Miss SHOPhia Wheel of Fortune, local artist performances, and lucky draws.
Malaysia welcomed 25.83 million tourist arrivals in 2018 which is a decrease of -0.4 per cent while tourist revenue rose by 2.4 per cent, contributing RM84.1 billion as compared to 2017. The increased tourist revenue were the result of tourists staying longer in Malaysia - up 0.8 nights to 6.5 nights in 2018 - and spending more. In particular, tourist expenditure on shopping reached RM28.1 billion in 2018, an increase of 4.6 per cent compared to 2017.
Meanwhile till the second quarter of 2019, Malaysia has recorded 13.35 million tourist arrivals, a growth of 4.9 per cent and has received RM41.69 billion of tourism revenue, signifying an increase of 6.8 per cent against the same period last year. This trend is a clear reflection of Malaysia's current profile as a shopping destination as acknowledged by a series of reputable rating agencies.
Malaysia has received several international recognitions including the world's Fifth Best Shopping Destination by Expedia UK in 2016, and the Second Best Shopping Destination 2015 for Muslims in the OIC.
Kuala Lumpur was also crowned the world's Fourth Best Shopping City by global news network CNN for two consecutive years (in 2012 and 2013).