Sabre expands presence in Fiji, South Pacific islands

-    A Monitor Desk Report  Date: 17 September, 2023
Sabre expands presence in Fiji, South Pacific islands

Dhaka: Sabre has entered into a strategic alliance with Sydney-headquartered Airline Rep Services, part of CVFR Travel Group. Under the agreement, Airline Rep Services will promote Sabre’s solutions to travel agents in Fiji and the wider South Pacific islands.

Travel agents will be better able to access Sabre’s advanced technology, including Sabre Red 360 which unlocks a full spectrum of bookable content, including NDC offers, flights and lodging, and insightful information so agents can efficiently create, sell, and service tailored trip experiences.

On the development, Ram Chhabra, CEO, CVFR Travel Group, said, “With strong travel demand in Fiji and the South Pacific islands and airline capacity returning, it is imperative that travel agents across the region have access to the right technological solutions to capture and create demand, streamline operations, grow revenue, and create optimal travel experiences.”

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“Sabre is already incredibly well-known across Asia Pacific, and globally, for its best-in-class technology, so we’re thrilled that we have entered into this timely alliance to give agents the solutions they need to meet the sophisticated digital demands of today’s traveller.”

Established over 30 years ago, CVFR Travel Group has rapidly grown into one of the largest travel operators in Australia.

Its office in the city of Nadi on Fiji’s main island, will provide a focal point for its new alliance with Sabre, delivering a dedicated space to bring agents together for joint engagements and training.

Brett Thorstad, vice president of Sabre Travel Solutions, Agency Sales, Asia Pacific, said, “Sabre has a strong marketplace presence and expertise within the South Pacific region, and we’re delighted to enhance this even further through our collaboration with CVFR.”

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“This new agreement brings together Sabre’s leading-edge technology with Airline Rep Services’ deep local market expertise. We’re very excited that, through this agreement, Sabre’s travel agency technology is set to play an even bigger part in the growth of the South Pacific travel industry.”

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