Innovate Solution expands Dhaka-built travel technology across 40 countries

Dhaka : Travel technology developed in Bangladesh is increasingly finding customers in international markets, with Innovate Solution now serving more than 6,200 travel businesses across over 40 countries. Founded in 2013, the company has evolved from a technology provider into a travel-tech business offering booking, accounting, communication, hotel management and artificial intelligence solutions. Its head office is in Singapore, with a regional office in Ras Al Khaimah, UAE, while more than 120 engineers and product specialists work from Dhaka. In an interview with The Bangladesh Monitor, Innovate Solution CEO Md Abdus Samad spoke about the company's international growth, its technology platforms and why Bangladesh can compete in the global travel-tech market. Samad said travel technology became the company's primary focus in 2021, when it began expanding its original flight-booking system into a broader suite of products under the InnoTravelTech platform. "The strength of our platform is its connectivity," he said, explaining that the system is integrated with major global distribution systems such as Amadeus, Sabre and Travelport, along with 37 NDC airlines, more than 100 low-cost carriers and over two million hotels. According to Samad, the technology can significantly reduce the time required for a new travel agency to become operational. An agency can reportedly be brought onto the platform within a week, while the system allows businesses to operate branded booking websites with their own markup structures, credit limits and multi-currency pricing. Innovate Solution has also developed different commercial models to serve agencies of varying sizes. InnoTravelTech is offered as an enterprise solution, while ReservationHub provides a subscription-based version that has gained users in the United States, Europe and the Middle East. Samad added the company's products now cover areas well beyond airline reservations. UmrahCore, for example, is designed for Hajj and Umrah operators, incorporating package management, visas, flights, hotel allocation, transportation and accounting. Other products include travoBooks for travel accounting, TRI for real-time sales and profitability monitoring, Drop Catch for tracking hotel prices and bedsKey, a cloud-based management system for independent hotels. Artificial intelligence is becoming another major focus for the company. Its Inno Message platform brings WhatsApp, Facebook, Instagram, Viber, SMS, email and CRM communications into a single interface. The company is developing AI-based assistants that can respond to customer queries and eventually complete air-ticket bookings. Samad mentioned travoPilot, the company's natural-language AI travel assistant, is also part of its long-term technology strategy. The company currently works with 72 leading wholesale agencies in countries including Pakistan, the UAE, Jordan, Qatar, Italy, Australia, Canada, the Netherlands and Saudi Arabia. These wholesalers, in turn, serve large networks of sub-agencies. Asked what allows a technology company from Bangladesh to compete internationally, Samad pointed to cost competitiveness and technical capability. "Bangladesh can deliver quality software at a competitive price," he claimed, adding that round-the-clock support has also been important in maintaining relationships with overseas clients. Despite its international focus, Innovate Solution continues to maintain a substantial technology operation in Dhaka. The company also serves enterprise clients and a B2B agent network in Bangladesh.