Amadeus launches Travel4Impact in India
Dhaka: Amadeus introduced its Travel4Impact initiative in India – a social innovation network for the tourism industry.
The Travel4Impact network aims to support small and medium-sized enterprises (SMEs) in the travel and tourism sectors in India by providing them with a platform to collaborate, innovate and develop sustainable solutions.
The initiative seeks to promote digitalisation and sustainability in tourism operations while fostering economic growth.
Travel4Impact is an initiative run by Amadeus alongside IE University, a leading international higher education institution, recognised as one of the first carbon neutral universities in Europe.
On the occasion, Shalini Nair, Head of People and Culture, India, and APAC, Amadeus Labs, said, “Introducing Amadeus’ Travel4Impact initiative in India is part of Amadeus’ global commitment to supporting SMEs in the travel and tourism sectors to collaborate, innovate and develop sustainable solutions in India.”
“At Amadeus, we are constantly looking for ways to collaborate with stakeholders to promote sustainability in the travel industry. Our collaboration with IE University to extend the Travel4Impact initiative in the APAC regions is our commitment towards consistently making a positive impact on the world through responsible tourism,” Nair added.
Travel4Impact Network first launched in Spain and then expanded to Europe over the first two iterations. This year, it will have a more global scope, welcoming organisations from the Middle East, Africa, Asia, and the Pacific. Applications for the third edition opened on March 1st with more than 30 small and medium-sized enterprises (SMEs) expected to participate in 2023.
The programme is open to SMEs with more than two years of activity within the tourism ecosystem and two or more full-time employees. Entrants must have a proven interest in sustainability and digitalisation and be actively looking to maximise the positive impact of their work.
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