Thailand aims for 80pc of pre-pandemic tourism revenue within 2023

Dhaka: Yuthasak Supasorn, Governor of Tourism Authority of Thailand (TAT), shared on November 29 that Thailand’s plan to achieve 10 million international visitor arrivals in 2022, while speaking at the 22nd World Travel and Tourism Council (WTTC) Global Summit in Riyadh, Saudi Arabia from November 28 to December 1.

As one of the speakers of the panel on “The Recovery of Travel in Asia and the Pacific”, Yuthasak underlined the strategies and approaches TAT was using to achieve these targets, while forecasting a return to 80 per cent of the overall tourism revenue of the pre-pandemic era.

He also stated Thailand’s direction towards more sustainable, more inclusive, and more environment-friendly tourism.

He noted how the worldwide Covid-19 lockdowns and restrictions had created much pent up demand for travel, and Thailand now, that it was fully reopened to foreign tourism, was seeing visitor arrivals from markets around the world rebound.

Yuthasak said, “TAT is welcoming back the world’s travellers with its ‘Visit Thailand Year 2022-2023: Amazing New Chapters’ marketing campaign, in which visitors are invited to experience the wealth of existing and new tourism experiences on offer throughout the kingdom.”

This new direction for tourism in Thailand is seeing TAT laying the foundation for a tourism industry that is customer centric and values experience tourism.

TAT is encouraging more collaboration among players both inside and outside of the industry, and embraces innovation to develop and promote sustainable tourism products and create a tourism business ecosystem that offers mutual benefits to all parties.