Baywatch wins Leading Luxury Hotel/Resort award at SATA 2026

Dhaka: Baywatch Beach Hotel & Spa has received the Leading Luxury Hotel/Resort award at the South Asian Travel Awards (SATA) 2026, marking a fresh milestone for Bangladesh's tourism and hospitality sector, according to a statement on October 15.

The award was presented at the SATA 2026 Grand Gala held on October 8 at Barceló Nasandhura Malé in the Maldives. The event brought together tourism leaders and hospitality professionals from across South Asia.

The recognition follows Baywatch's wins at SATA 2025, when the property secured South Asia's Best New Hotel/Resort and South Asia's Leading Beach Hotel/Resort titles.

Md. Nizam Uddin Al Sumon, Cluster Manager – Operations & Sales at Baywatch Beach Hotel & Spa, said the recognition reflects the dedication of the hotel's team and the confidence of its guests and partners.

He added that the award represents an opportunity to position Bangladesh more prominently on the South Asian tourism and hospitality map, with scope for growth through international collaboration and sustainable tourism development.

Sumon said Baywatch aims to demonstrate that Bangladesh can offer distinctive luxury hospitality experiences while creating opportunities for tourism investment, employment, and destination development in the region.

He also thanked the hotel's management, staff, and guests, along with corporate partners, for their continued support.

Baywatch Beach Hotel & Spa, an initiative of Army Welfare Trust, Bangladesh, sits along the coastline of the Bay of Bengal in Inani, Cox's Bazar. The property combines premium accommodation, leisure experiences, and corporate event facilities while promoting Bangladesh's southeastern coastline as a tourism destination.

Baywatch said it aims to build on the potential of Cox's Bazar, particularly Inani, by strengthening hospitality standards, developing international industry relationships, and encouraging more domestic and international travelers to visit the area, while continuing to focus on guest satisfaction and operational excellence.