NOVOAIR launches boarding pass privilege program

Dhaka: NOVOAIR has introduced a new loyalty initiative that allows passengers to access discounts and special offers at partner businesses across Bangladesh by presenting their used boarding passes.

The airline said its “Boarding Pass Privilege” program is the first of its kind in the country. Under the initiative, travelers can claim benefits at participating fashion outlets, restaurants, hotels, amusement parks, hospitals, electronics stores and other establishments.

Passengers must present their NOVOAIR boarding passes within seven days of their travel date to receive the offers. The airline said several brands and service providers have already joined the program, with additional partners expected to participate.

Sohail Majid, NOVOAIR’s director of marketing and sales, said the initiative aims to extend the passenger experience beyond the flight by providing benefits after travelers reach their destinations. He added that the airline would continue introducing services aligned with international standards.

NOVOAIR has previously introduced several passenger-focused services in Bangladesh, including the SMILES frequent flyer program, co-branded cards, a mobile ticketing application and web check-in facilities.

The latest initiative adds a retail and lifestyle component to the airline’s customer offerings, allowing passengers to use their travel documents to access benefits beyond air transportation.

NOVOAIR currently operates daily flights from Dhaka to Cox’s Bazar, Chattogram, Sylhet and Saidpur.