AirAsia, TAT expand partnership to boost regional travel

Bangkok : AirAsia Group Berhad and the Tourism Authority of Thailand (TAT) have strengthened their partnership to promote Thailand as a leading travel destination in Southeast Asia and drive tourism growth across the region.

The two organizations signed a three-year Memorandum of Understanding (MOU) covering 2026 to 2029, with Thailand's Prime Minister witnessing the agreement. The collaboration will focus on joint marketing campaigns, destination promotion, route development and sharing travel market insights to attract more visitors.

AirAsia and TAT will work together to support existing and new air routes while using digital platforms and promotional channels to highlight Thailand's cultural experiences, hospitality and attractions. The partnership will also support TAT's "Amazing Thailand, Feel All the Feelings" campaign and Malaysia's Visit Malaysia 2026 initiative.

AirAsia currently operates 123 weekly flights between Malaysia and Thailand through AirAsia Malaysia and Thai AirAsia, connecting eight direct routes. The airline group said it carried more than one million passengers between the two countries in the first half of 2026, reflecting strong travel demand.

Farouk Kamal, Deputy Group Chief Executive Officer of AirAsia Group Berhad, said the partnership aims to make travel more accessible while supporting the sustainable development of Thailand's tourism sector.