Jordan tourism revenue climbs 21.5pc

Jordan : Jordan's tourism revenue rose 21.5 percent year over year in September to USD 794.3 million, pushing earnings for the first nine months of 2026 up 4.9 percent to USD 6.35 billion, according to preliminary Central Bank of Jordan data. The growth came despite declining receipts from several major visitor markets, highlighting an uneven recovery for the country's tourism industry amid regional conflict and disruption to air travel. Revenue from European visitors fell 23.7 percent during January-September, while income from US nationals dropped 16.3 percent. Receipts from Jordanian expatriates declined 4.1 percent, and revenue from other nationalities contracted 38.2 percent. However, income from Arab visitors increased 18.8 percent, while receipts from Asian nationalities rose 12.3 percent, helping offset losses in other markets. September's performance followed a 17.2 percent annual increase in August, when tourism revenue reached USD 1.14 billion. Meanwhile, spending abroad by Jordanians and residents fell 4.9 percent to USD 1.51 billion over the first nine months, although September outlays increased 4.6 percent year over year to USD 152 million. Tourism investors say sustaining the recovery will require rebuilding demand from Europe and North America while expanding opportunities in Arab and Asian markets.